Kenads Printers are a high quality digital and lithographic printers located in Worthing, West Sussex. As a busy family business, established for over 30 years, they were looking for new solutions to marketing in a competitive environment and within a developing industry which was becoming increasingly digital.
We worked closely with their MD, Ian Strudwick, to research the market and understand the methods the company had previously used, what had worked well and why. Having a passion for print ourselves, we knew that the print industry was extending and evolving to meet customers needs and that environment was demanding. There was not always the time to give marketing the priority that it deserved.
The marketing data and analytics were studied, a comprehensive audit of the website was undertaken and past campaigns were evaluated. Social media accounts needed to be relevant and up-to-date supporting the company and engaging with followers to increase traffic and encourage new business.
We looked at the areas where we felt we could add real benefit and these included a fresh WordPress website which would remain hosted on Kenad’s servers, a monthly marketing support package which would include regular SEO, marketing support, content creation, social marketing and PPC.
Within the design phase we included a number of elements to help direct the user to more information on the print process required.
The design required white space and clarity which would help emphasise the strong photographic elements of Kenads high quality print projects.