info@finemarketing.co.uk     01403 292 120
01403 292 120

Marketing

Developing strong brands with online experiences

When it comes to marketing, your brand is who you are and how you are perceived.

Recognising the importance of winning the hearts and minds of your audience will help you increase engagement and maintain brand loyalty in a digital environment which is both exciting and complex. The industry moves constantly with emerging social platforms and technologies but one thing should remain constant across the platforms and that is your brand. Maintaining an accurate message and visual identity across the digital divide is essential so that your customers know instantly they are engaging with the same strong brand.


Digital Marketing

  • - Google Search
  • - Social Marketing
  • - Email Marketing
  • - Inbound Marketing

SEO and content optimisation

  • - Pay per click (PPC)
  • - Blog content
  • - Quality links
  • - Copywriting

Analytics and reporting

  • - Google Analytics
  • - STRATEGIC EXPLORATIONS
  • - in-depth ongoing reports
  • - Data analysis

Digital marketing

Studying data from Google analytics and social insights can yield impressive results helping inform businesses which digital channels are the most viable for them to use. This specific data is up-to-date and relevant for both UK and global markets, breaking down locations, age, demographics and income.

Managing a company website that is relevant and up-to-date with an active blog and consistent and responsive social media accounts is an essential element in our recommended marketing strategies for customers in the south-east.

SEO and content optimisation

Online marketing encompasses a whole range of disciplines of which search engine optimisation (SEO) and content marketing are two of the most important. SEO is making your website easy for your customers and the search engine robots to understand. The robots need clear structure, language and details, they look for good content and expect people to react, comment and share with the site.

One of the ways of identifying what your SEO priorities are is to run an audit of your current website which will provide us with a detailed report. The statistics will show what is working well and what isn’t working well. It will detail broken links, duplicate pages, titles which are too long, lack of meta descriptions and social engagement.

Analytics and reporting

Analytics allows us to measure and monitor online traffic from your website and social media accounts and to learn about your customers and their behaviours. The data provides marketers with more knowledge about individuals and their buying patterns giving us the opportunity to develop campaigns specifically for different groups.

The data give us a means with which to justify the investment, prove it is working well and the ability to modify campaigns quickly if the need arises. Google analytics is a great way to measure engagement and will certainly give your businesses the edge on competitors.

Content creation

Content is written and created for value whether this is entertaining or informative. We can assist you with your online content, articles, images, newsletters and blogs and also with your offline publications such as company magazines, newsletters, PR and trade publications.

The plethora of content marketing continues to develop and now includes video, podcasts, e-books, presentations, reports, audio, promotional codes, apps, infographics, presentations and webinars. All of these genres will contribute to your ranking and improve your SEO and particularly your brand awareness.