Worthing Dementia Alliance’s vision for a dementia friendly community required a range of marketing support which included advice and information for people with dementia and their carers; a resource for professionals and increased awareness of dementia friendly initiatives. With a limited budget we produced an easily navigable website, set up social media accounts and designed printed brochures enhancing the brand with a clear and concise direction throughout.
Following some early market research which had been undertaken by a member of our team at previous meetings in 2015, we considered the most important features that carers, in particular, had requested. We looked for other comparable sites, but few offered the kind of advice, information and service support that had been identified as beneficial to carers, people affected with dementia, health professionals or to inform local employers and also to heighten awareness across the community through Dementia Friends sessions.
We amassed a huge amount of information on dementia, local services, help lines, government statistics and local charities, organisations, the NHS services and dementia assessment. We worked with Alliance Steering group members, including carers, to develop ideas within a very tight timeframe.
It was the sheer amount of information that needed to be available on the site that made us give most thought to the user experience (UX). It was vital that this had to be accessible and easy to read for someone early in their dementia journey. Giving them access to resources, advice and services; linking them to helplines as and when they needed them; setting out clearly, and in the right tone, what to expect, from whom and when.
As an agency, we were involved not just in the design and development, but in photographing services, localities, selecting images and copy writing. Taking up the cause ourselves and becoming a business member of the Worthing Dementia Action Alliance.
Wireframes were produced to reference user flows, and a presentation was given to the steering group showing the appearance, sitemap and navigation. Feedback on the navigation and the visual direction, particularly from a carers’ perspective, was extremely positive and we worked with specific members of the group who signed off content and images as the site progressed.
The website has been developed with a content management system as the Alliance hopes to find funding for a part-time development officer who will take on the updates of the site and relevant social media channels.
"A fantastic job was done by Fine Marketing on the production of the Worthing Dementia Friendly website! Thorough research by Julia and her team have enabled us to have the most up to date website possible. Fine Marketing also produced first rate leaflets for health and social care professionals to give to patients and carers. Thank you Julia and your team! Highly recommended."
It is always important, especially from an SEO perspective, to ensure a new website is complemented by social media channels. The steering group were keen to set up Facebook and Twitter channels to support the main website and these were branded accordingly and have been successful in building awareness of Dementia Friendly Worthing.
In addition to this Fine Marketing has designed a leaflet about Dementia Friendly Worthing which you can download here. From late January 2017, 5,000 of the brochures will be available across Worthing in local businesses and charities however the website is by far the most comprehensive source for advice and information.
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